We are part of a global group of highly rated, award-winning life and funeral insurance providers.
Help cover funeral costs, outstanding debts, or even leave behind a gift.
Trustpilot’s TrustScore is the overall measurement of reviewer satisfaction, based on Trustpilot reviews. An “Excellent” rating is the highest rating you can receive on Trustpilot.
British Seniors, Cover Direct, Cover Today, Seniors Choice and Smart Insurance all have “Excellent” ratings (2024)The 10 Years of Excellence Award is given only to companies that deliver time and time again for their customers – for 10 years in a row.
British Seniors and Smart Insurance (2024)Feefo’s Platinum Trusted Service Award is awarded to businesses that have won a Gold Trusted Service Award for the past three consecutive years.
British Seniors and Smart Insurance (2024)Feefo’s Gold Trusted Service Award is awarded to businesses that have collected 50+ reviews between January and December of the same year, and have a service rating above 4.5.
Cover Direct and Seniors Choice (2024)Google reviews are based on customer feedback. A high Google rating signals a business's excellent service and customer satisfaction.
British Seniors rated “4.9” (2024), Cover Direct, Seniors Choice, and Smart Insurance rated “4.7” (2024)Fairer Finance awards Bronze, Silver and Gold ribbons based on the results of unique customer experience ratings. The companies at the top qualify for Fairer Finance’s 1st Place Gold ribbons.
Smart Insurance (2023)These awards are given to the best financial services providers in the industry, as decided by a panel of judges and/or readers’ votes.
Smart Insurance (2023)This is awarded to the “Best Life Insurance Provider” in the Over 50s category, as voted for by What Mortgage readers.
British Seniors (2024)The “Best Over 50s Life Insurance” award is based on customer voting. The Personal Finance Awards are recognised as a benchmark for excellence in the UK’s consumer finance market.
British Seniors (2023/24)Family is at the heart of everything we do, which is why our cover is designed with them in mind. With Dignity Insurance, you can have peace of mind today that you’re helping to protect your loved ones in the future.
Our Funeral Insurance is simple to understand and easy to put in place. So you can get it sorted quickly, without unnecessary stress. Every family is unique but one thing all families eventually face is the cost of a funeral for their loved one. No one wants to leave this burden behind. We help to ease that burden on your family by providing some much-needed financial support when you’re gone.
Helping you to better prepare for tomorrow with peace of mind today. Our team of funeral insurance specialists is ready and waiting to help you and answer any questions you might have.