Name: Dignity Insurance Awards & Recognition
Brand: Dignity Insurance

Our group’s award-winning brands

At Dignity Insurance, our customers come first. Which is why we’re proud to be part of a group whose dedication to their customers is being recognised time and time again. Have a look at some of the awards and ratings that have been earned by our group’s other brands – British Seniors, Cover Direct, Cover Today, Seniors Choice, and Smart Insurance.

Trustpilot Rating

Trustpilot’s TrustScore is the overall measurement of reviewer satisfaction, based on Trustpilot reviews. An “Excellent” rating is the highest rating you can receive on Trustpilot.

British Seniors, Cover Direct, Cover Today, Seniors Choice and Smart Insurance all have “Excellent” ratings (2024)

10 Years of Excellence award – Feefo

The 10 Years of Excellence Award is given only to companies that deliver time and time again for their customers – for 10 years in a row.

British Seniors and Smart Insurance (2024)

Platinum Trusted Service Award – Feefo

Feefo’s Platinum Trusted Service Award is awarded to businesses that have won a Gold Trusted Service Award for the past three consecutive years.

British Seniors and Smart Insurance (2024)

Gold Trusted Service Award – Feefo

Feefo’s Gold Trusted Service Award is awarded to businesses that have collected 50+ reviews between January and December of the same year, and have a service rating above 4.5.

Cover Direct and Seniors Choice (2024)

Google Reviews

Google reviews are based on customer feedback. A high Google rating signals a business's excellent service and customer satisfaction.

British Seniors rated “4.9” (2024), Cover Direct, Seniors Choice, and Smart Insurance rated “4.7” (2024)

1st Place Gold Ribbon – Fairer Finance

Fairer Finance awards Bronze, Silver and Gold ribbons based on the results of unique customer experience ratings. The companies at the top qualify for Fairer Finance’s 1st Place Gold ribbons.

Smart Insurance (2023)

Best Life Insurer – The Times Money Mentor

These awards are given to the best financial services providers in the industry, as decided by a panel of judges and/or readers’ votes.

Smart Insurance (2023)

Best Life Insurance Provider (Over 50’s) – What Mortgage

This is awarded to the “Best Life Insurance Provider” in the Over 50s category, as voted for by What Mortgage readers.

British Seniors (2024)

Best Over 50s Life Insurance – Personal Finance awards

The “Best Over 50s Life Insurance” award is based on customer voting. The Personal Finance Awards are recognised as a benchmark for excellence in the UK’s consumer finance market.

British Seniors (2023/24)

Putting family first with Dignity

Family is at the heart of everything we do, which is why our cover is designed with them in mind. With Dignity Insurance, you can have peace of mind today that you’re helping to protect your loved ones in the future.

Our Funeral Insurance is simple to understand and easy to put in place. So you can get it sorted quickly, without unnecessary stress. Every family is unique but one thing all families eventually face is the cost of a funeral for their loved one. No one wants to leave this burden behind. We help to ease that burden on your family by providing some much-needed financial support when you’re gone.

Why choose Dignity Funeral Insurance?

Cash payout – Choose up to $15,000 of cover.²
100% early payout for Terminal Illness, helping you plan your final wishes without worrying about financial pressures.³
Our claims process is designed to be simple, and our Australian-based claims specialists are on hand to help your loved ones with cover backed by an independent, Australian-owned insurer.
If you’re an Australian Resident aged 50 to 80, you’re guaranteed to be accepted for cover.
With our easy to arrange insurance, you can get coverage in just a few minutes over the phone with no medical or blood tests for approval.
It's exclusive - Dignity Funeral Insurance is backed by an independent, Australian-owned insurer and is exclusive to us. You can't buy it anywhere else.
Our cover is designed to be affordable and if you’re a non-smoker you’ll enjoy lower premiums.⁴
From day one, your loved ones will receive double your chosen benefit amount if your death is due to an accident.

Guides

For your loved ones, with Dignity

Helping you to better prepare for tomorrow with peace of mind today. Our team of funeral insurance specialists is ready and waiting to help you and answer any questions you might have.

or call us

1800 089 426

1

Dignity Insurance is a trading name of Neilson Financial Services Pty Ltd (Neilson) ABN 52 668 314 896, AFSL 552284. Neilson is part of the Neilson group of companies whose brands have been chosen to protect over 500,000 customers worldwide and have been rated ‘Excellent’ on Trustpilot, an online platform for consumers to review businesses. For more ratings information, see https://www.dignityinsurance.com.au/awards-and-recognition

2

From $3,000 up to $15,000 of cover available. Cover is for Accidental Death only within the first 12 months. After 12 months, cover is for any cause of death and Terminal Illness, as defined in the Product Disclosure Statement.

3

Terminal Illness is as defined in the Product Disclosure Statement. Upon payment of a terminal illness claim, the policy and cover will end.

4

Premiums for a non-smoker are lower than for a smoker of the same age and gender, with the same benefit amount. Dignity Funeral Insurance is an insurance policy and not a savings plan which means if your policy is cancelled, you will not get anything back (unless it is cancelled within the cooling off period). The total premiums you pay over the life of the policy could also be more than the benefits we pay out.

Enjoy life with one less worry: Get a quote today for Funeral Insurance

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